Business experience
Customers, stock, suppliers, costs and staff. Experience running businesses helps us ask the right questions about the work your software needs to support.
Websites · Business software · Automation
Built with AI.
Guided by
experience.
We use AI to design and build practical software for businesses. Our background in software consultancy and decades of running businesses guide what we build, how we test it and how it fits the way you work.
BusinessSoftwareExperienceBuilt with AI
Intelligence in practice.AI-assisted development. Experienced people.What we build
02What we bring
New ways to build.
Years of experience.
Software consultancy
Requirements, data, existing tools, testing and support. We work through how the software will fit your business and who will use it.
Building with AI
We use AI in design, coding and iteration to put working ideas in front of you sooner. We review the work, test it and refine it with your team.
03Services
What we can
build for you.
Websites & business apps
Software built around your work.
Customer-facing websites, portals, dashboards and internal tools. We use AI-assisted development to build and refine the software with you.
Automation & integrations
Less repeated admin between tools.
Move information, update records and prepare the next task across your existing software. Include approvals and a way to handle errors.
AI features & assistants
Help with research, preparation and review.
Add AI to a business tool to research prospects, prepare documents, process photos or draft content for a person to check.
We build with AI. We can also add AI features to the finished software, such as research, document preparation or a listing assistant.
Automation in practice
Connect the tools
you already use.
We build software that brings information from your existing tools together and prepares the next piece of work for your team.
- Customer records
- Accounting
- Documents
- Inventory
- Spreadsheets
AI
+ automation
- Draft replies
- Updated records
- Prepared documents
- Stock updates
- Tasks for review
- Business reports
04Our work
See the software.
See what it does.
A resale business and a volunteer sponsorship team. Two working projects built around everyday tasks.
2ndChannel. From phone photos to prepared listings.
Phone capture, AI listing preparation, inventory and marketplace actions. From concept to a working website in one month.
UHC Sponsorship. Research, proposals and follow-up in one place.
A shared workspace to research potential sponsors, prepare proposals, assign tasks and track approaches.
05How a project works
From the first brief
to working software.
Understand the work
Talk through the task, the people doing it and the tools you already use. Agree the scope and how we’ll check whether the software does what you need.
Build with AI, test with people
Use AI to help design, code and refine the software. We review the work and test it with your team against real tasks before agreeing what is ready to launch.
Launch and support
Set up the agreed connections, document the software and help your team use it. Decide together what ongoing support and improvements are needed.
06Who you’ll work with
Experience on
both sides
of the brief.
Ari’s career spans IT consultancy, leading Manzoni Accessories, founding Phegan Exports in India and building Hemlock Designs. He understands both delivering technology and running the business that depends on it.
HoshinAI brings that experience to AI-assisted software development, from the first discussion through testing and support.
Meet the team
Discuss your project
What do you
need to build?
A website, a business tool or less manual admin. Tell us about the task and we’ll work through what’s possible.
Discuss your project